Seeing these opportunities, Syaeroji launched Labeur Ginger, red ginger racikannya own instant results, to the market in 2005. Special, red ginger concoction instantaneous Syaeroji consists of plant material such as ginger spice red, the crown of the god, and palm sugar, and without chemicals and preservatives. "This product uses the basic ingredients of the herb is believed to be a drug, so it is safe and without side effects," said Oji Syaeroji familiarly called this.
Oji said Labeur ginger efficacious to cure various diseases, like rheumatism, gout, joints, shortness of breath, colds, blood circulation, and can increase stamina and passion.
Indeed, Oji has started his business in 1996 last. However, at that time he has not tried their luck in business this red ginger concoction. Initially, Oji only sell palm sugar, sugar ant, brown sugar, honey, and chips melinjo only.
Over time, Oji said, more consumers are asking about the red ginger instantly. Oji then try to mix their own red ginger, plus crown the god of efficacious as a medicine. No warning, just briefly launched into the market demand up to the corners of the country and abroad. In an instant, ginger Labeur Oji product to be excellent among others.
Oji initially marketing the traditional way, namely by way of spreading information by word of mouth. Now, Oji have marketing headquarters at the place of origin, in Banten. He also has 32 resellers or agents in several cities throughout Indonesia, such as in Jakarta, Tangerang, Ciledug, Palembang, Bandung, Bekasi, Lampung, Bandung, Bogor, Serang, Padang, Ambon, Cilegon, Bali, Pandeglang, Lampung. "With this agent, the consumer becomes easier to make a reservation. We also serve the order between for orders over 50 units," Oji said.
Meanwhile, to attract overseas markets, Oji utilize the virtual world by creating a website Labeur Ginger (www.labeurjahe.com). Oji can now reap the rewards. Order flow every month from the Netherlands and Malaysia. No fewer than 3,000 red ginger jar is sent to both countries.
Capital least doubled profit
This business does not require much investment. Initially, Oji only needs USD 5 million to start production this instant red ginger. Only in less than a month has been behind the capital. And next month, Oji has been able to enjoy profits. Now, within one month of Oji claimed could reach USD 350 million revenue. Now, Oji says needs capital to Rp 50 million for the production of red ginger. Capital was not only to fulfill orders from customers, as well as reserve products.
For bookings less than 5 jar contents of 350 grams, ginger Labeur Oji fix the price of Rp 25,000 per jar. As for booking more than 5 jar, customers need only pay Rp 20,000 per jar. Labeur ginger also produced sachets. One renceng contains 5 sachets priced at Rp 15,000 per renceng.
During this time, Oji never use loan funds from banks for investment purposes. Venture capital acquisition from internal cash business. The reason, according to Oji, interest rates are too high for the actors seem to Small Micro Medium Enterprises. He considered far more effective use of cash operating profit results earlier than have to borrow from the banks that should be returned with interest at a rate doubled.
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